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Unfortunately this is behind a paywall if you've read 3 free articles in the last month.

From the article:

Now, after the coronavirus pandemic pushed religious groups to explore new ways to operate, Facebook sees even greater strategic opportunity to draw highly engaged users onto its platform. The company aims to become the virtual home for religious community, and wants churches, mosques, synagogues and others to embed their religious life into its platform, from hosting worship services and socializing more casually to soliciting money. It is developing new products, including audio and prayer sharing, aimed at faith groups.

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eugene 55 days ago

Face Book has to expand somehow.

The most interesting part of the article is the ending.

Btw, Sam Collier is the pastor of Hillsong.

For churches like Hillsong Atlanta, the ultimate goal is evangelism.

“We have never been more postured for the Great Commission than now,” Mr. Collier said, referring to Jesus’ call to “make disciples of all nations.”

He is partnering with Facebook, he said, “to directly impact and help churches navigate and reach the consumer better.”

“Consumer isn’t the right word,” he said, correcting himself. “Reach the parishioner better.”