"We live in a box of space and time. Movies are windows in its walls. They allow us to enter other minds, not simply in the sense of identifying with the characters, although that is an important part of it, but by seeing the world as another person sees it."
-- Roger Ebert
O.k. so this is obviously a trailer, and therefore and ad - but it's Ethan Coen!
It seems the Coen brothers took a break for working together, although they do have a movie in the works.
See Joel wanted to do Shakespeare and Ethan...had a different idea.
The trailer looks great.