business

popular · new · word cloud
1

There have been a ton of marketing missteps over the past few years - a certain Pepsi commercial, Ask Seaworld and Macy's Spike Your Best Friend’s Egg Nog When They’re Not Looking campaign and Adidas is the latest victim.

Apparently they sent out an email to everyone who ran in this year's race with the subject line "Congrats, you survived the Boston Marathon!".

Was there no one, not one single person at Adidas that might have thought, "Hey you know what...this is just a thought, but maybe some people will take this message the wrong way"?

I think it would be wise for every major corporation's marketing department to hire a 25 year old computer savvy graduate to a full time well paid position of "Head of Social Brand Marketing - Tone Deafness Department".

log in to comment
0 total comments