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From the article:

By Monday morning, more than 160 companies had announced they are stopping or pausing advertising on Facebook or social media more broadly.

Facebook makes 98% of its annual $70 billion revenue from advertising, and the impact of the campaign has not gone unnoticed on Wall Street. Facebook’s stock price tumbled more than 8% on Friday after Unilever’s announcement, wiping $56 billion off Facebook’s market value.

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